Design that is desired before bought
yeah! that's called strategy.

A freelance Creative Strategist exploring the intersection of hospitality and technology, designing efficient solutions for frictionless back-of-house operations.

Experience Designer & Brand Strategist — Florence, Italy
How I work
Strategy first, craft always,
and a system behind every decision.
DISCOVER DEFINE DEVELOP DELIVER EVOLVE ? Explore Client pain points Market needs & market wants Define what to fix System, or grassroots level Brainstorm & jam (playlist on) Scribble, sketch & design Make it, try it out Prototype, play, pitch Take the learnings Learn the patterns Compound the success Keep discovering
What I do

Three ways I help brands close
the gap between idea and experience.

01 02 03
01

Brand Strategy

Positioning, identity systems, and the story a brand tells across every touchpoint — built to hold up as a business grows.

  • Brand positioning
  • Visual identity systems
  • Naming & verbal identity
  • Brand guidelines
  • Customer journey mapping
  • Go-to-market strategy
02

Experience Design

Digital and physical experiences shaped by Gestalt thinking — where every touchpoint is designed to work as one coherent system.

  • UX & product design
  • Service design
  • Digital experience design
  • Art direction
  • Photography & content
  • Prototyping
03

MarTech Consulting

Bringing a builder's mindset to marketing technology — connecting brand and product decisions to the systems that run them.

  • MarTech stack strategy
  • Product & ops consulting
  • Workflow & systems design
  • Tool evaluation
  • Cross-team enablement
  • Advisory retainers
Since 2019
Brands worked with, across three continents.
Pine LabsZomatoSwiggyDarwinbox ShopifyAmadeusBouygues Telecom
View the work →
What clients say
"From the initial idea to the final result, the collaboration was characterized by high professionalism, clear communication, and a strong commitment to quality."
Sample client
Product Manager, Company
Tool stack
Figma
Framer
Webflow
Notion
Good to know
Brand strategy and experience design — positioning, identity systems, and the digital or physical experiences that carry a brand's story across every touchpoint, plus MarTech consulting where brand and product decisions meet the systems that run them.
Based between Genova and Florence, Italy, and has worked with clients across India, Southeast Asia, the Middle East, and Europe — remote-friendly by default.
With a short brief — drop it through the form below, and the next step is usually a call to talk through scope and fit.
Let's talk

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