The evolution
The journey from chef to creative strategist was a quiet one, unfolding gently beneath my skin along reckless roads.
The film maker crafted brand experience, by strategy-first approach, by thoughtfully weaving diverse elements into clear, coherent, and meaningful experiences.
Goutham Shibulal
Creative Strategist
The beginning
A tech savvy kid, aspiring filmmaker starting as an who was fascinated by the beauty of visual storytelling started doing brands advertisements for pocket money.
Creativo.
Hospitality
FATTORIA CIGLIANO
DI SOPRA
Re-Branding Strategy Creative concept / Graphic Design
The existing logo is refined but lacks warmth and emotional resonance. Two new logo concepts were proposed: a modern Timeless Estate and a hand-drawn Crafted Heritage. Label designs include Contemporary Heritage for younger/global appeal and Tradition in Line for classic, premium positioning.
ASSOCIAZIONE
SAN CASCIANO CLASSICO
Re-Branding StrategyUI/CX & Graphics Design
The Re-branding for ASCC, uniting heritage with modern storytelling. Its goals are to strengthen identity, boost visibility, & enrich both member & visitor experiences.
Seres
Speak easy bar
Creative Strategy CX & Service Design
One space with two worlds a serene café by day and a secret speakeasy by night. While the morning invites digital nomads & creator to gather over artisanal brews, the night reveals an exclusive, hidden bar accessible only to those who know where to look.
The Present
A full-time freelance Creative Strategist, exploring the intersection of the hospitality industry and technology, tailoring efficient solutions for bringing together a frictionless back-of-house (BOH) solutions.
September 2022 - 2024
Pine Labs
Creative Strategist | Lead - Product Marketing
Learning
Unlearning
Relearning
Rewiring, there was no period in this, and there never will be
August 2020 - 2022
October Adverts
Creative Designer & Client Relationship Manager
2024-Present
Master’s in Brand Design for Hospitality
IED Istituto Europeo di Design, Florence & Barcelona
2020-2021
PGDM in Advertising and Public Relations
Kerala Media Academy,
Cochin
2017-2020
Bachelor of Applied Science in Hospitality and Hotel Administration
IHMCT, Trivandrum
(under the Ministry of Tourism, Govt. of India)
Two roads diverged in a wood, and I took the one less traveled by and
made the difference
Gouthamslal.work@gmail.com
Created by Landan Lloyd
from the Noun Project
Hospitality
Lifestyle
Visually Story Telling
Hospitality
FATTORIA CIGLIANO
DI SOPRA
Re-Branding Strategy Creative concept / Graphic Design
The existing logo is refined but lacks warmth and emotional resonance. Two new logo concepts were proposed: a modern Timeless Estate and a hand-drawn Crafted Heritage. Label designs include Contemporary Heritage for younger/global appeal and Tradition in Line for classic, premium positioning.
ASSOCIAZIONE
SAN CASCIANO CLASSICO
Re-Branding StrategyUI/CX & Graphics Design
The Re-branding for ASCC, uniting heritage with modern storytelling. Its goals are to strengthen identity, boost visibility, & enrich both member & visitor experiences.
Seres
Speak easy bar
Creative Strategy CX & Service Design
One space with two worlds a serene café by day and a secret speakeasy by night. While the morning invites digital nomads & creator to gather over artisanal brews, the night reveals an exclusive, hidden bar accessible only to those who know where to look.
Technology Clients
Hospitality
FATTORIA CIGLIANO
DI SOPRA
Re-Branding Strategy Creative concept / Graphic Design
The existing logo is refined but lacks warmth and emotional resonance. Two new logo concepts were proposed: a modern Timeless Estate and a hand-drawn Crafted Heritage. Label designs include Contemporary Heritage for younger/global appeal and Tradition in Line for classic, premium positioning.
ASSOCIAZIONE
SAN CASCIANO CLASSICO
Re-Branding StrategyUI/CX & Graphics Design
The Re-branding for ASCC, uniting heritage with modern storytelling. Its goals are to strengthen identity, boost visibility, & enrich both member & visitor experiences.
Seres
Speak easy bar
Creative Strategy CX & Service Design
One space with two worlds a serene café by day and a secret speakeasy by night. While the morning invites digital nomads & creator to gather over artisanal brews, the night reveals an exclusive, hidden bar accessible only to those who know where to look.
Goutham Shibulal
Creative Strategist
Creativo
The beginning
A tech savvy 17 year old kid aspiring filmmaker starting as an who was fascinated by the beauty of visual storytelling started doing brands advertisements for pocket money.
Learning
Unlearning
Relearning
Rewiring, there was no period in this, and there never will be
The evolution
Becoming a Creative Strategist from a chef was a quiet metamorphosis, unfolding under my skin.
The film maker crafted brand experience by strategy-first approach by thoughtfully weaving diverse elements into clear, coherent, and meaningful experiences.
Two roads diverged in a wood, and I took the one less traveled by & made the difference
Gouthamslal.work@gmail.com
The Present
A full-time freelance Creative Strategist, exploring the intersection of the Hospitality Industry & Technology. I tailor efficient solutions for customer experiences bringing together a frictionless back-of-house (BOH) solutions.
Hospitality
Visually Story Telling
For the re-branding two new logo concepts were proposed: a modern Timeless Estate and a hand-drawn Crafted Heritage. Label designs include Contemporary Heritage for younger/global appeal & Tradition in Line for classic, premium positioning.
FATTORIA CIGLIANO
DI SOPRA
Re-Branding StrategyCreative concept / Graphic Design
The Re-branding for ASCC, uniting heritage with modern storytelling. Its goals are to strengthen identity, boost visibility, & enrich both member & visitor experiences.
ASSOCIAZIONE
SAN CASCIANO CLASSICO
Re-Branding StrategyUI/CX & Graphics Design
Seres
Speak easy bar
Creative Strategy CX & Service Design
One space with two worlds a serene café by day and a secret speakeasy by night. While the morning invites digital nomads & creator to gather over artisanal brews, the night reveals an exclusive, hidden bar accessible only to those who know where to look.
The website code might be broken I’m debugging, Its is just me in a toxic
relationship with my code sometimes it loves me, sometimes it ghosts me.
Goutham Shibulal
Creative Strategist
Created by Landan Lloyd
from the Noun Project
The evolution
The journey from chef to creative strategist was a quiet one, unfolding gently beneath my skin along reckless roads.
The film maker crafted brand experience, by strategy-first approach, by thoughtfully weaving diverse elements into clear, coherent, and meaningful experiences.
Creativo.
The beginning
A tech savvy 17 year old kid aspiring filmmaker starting as an who was fascinated by the beauty of visual storytelling started doing brands advertisements for pocket money.
Learning
Unlearning
Relearning
Rewiring, there was no period in this, and there never will be
The Present
A full-time freelance Creative Strategist, exploring the intersection of the Hospitality Industry & Technology. I tailor efficient solutions for customer experiences bringing together a frictionless back-of-house (BOH) solutions.
Gouthamslal.work@gmail.com
Two roads diverged in a wood, and I took the one less traveled by and
made the difference
2024-Present
Master’s in Brand Design for Hospitality
IED Istituto Europeo di Design, Florence & Barcelona
2020-2021
PGDM in Advertising and Public Relations
Kerala Media Academy,
Cochin
2017-2020
Bachelor of Applied Science in Hospitality and Hotel Administration
IHMCT, Trivandrum
(under the Ministry of Tourism, Govt. of India)
Hospitality
Lifestyle
Technology Clients
Visually Story Telling
FATTORIA CIGLIANO
DI SOPRA
Re-BrandingCreative concept / Graphic Design
The existing logo is refined but lacks warmth and emotional resonance. Two new logo concepts were proposed: a modern Timeless Estate and a hand-drawn Crafted Heritage. Label designs include Contemporary Heritage for younger/global appeal and Tradition in Line for classic, premium positioning.
ASSOCIAZIONE
SAN CASCIANO CLASSICO
Re-BrandingUI/CX & Graphics Design
The Re-branding for ASCC, uniting heritage with modern storytelling. Its goals are to strengthen identity, boost visibility, & enrich both member & visitor experiences.
Seres
Speak easy bar
Creative Strategy CX & Service Design
One space with two worlds a serene café by day and a secret speakeasy by night. While the morning invites digital nomads & creator to gather over artisanal brews, the night reveals an exclusive, hidden bar accessible only to those who know where to look.
Hospitality
Lifestyle
Visually Story Telling
Technology Clients
Created by Landan Lloyd
from the Noun Project
The evolution
The journey from chef to creative strategist was a quiet one, unfolding gently beneath my skin along reckless roads.
The film maker crafted brand experience, by strategy-first approach, by thoughtfully weaving diverse elements into clear, coherent, and meaningful experiences.
Goutham Shibulal
Creative Strategist
The beginning
A tech savvy kid, aspiring filmmaker starting as an who was fascinated by the beauty of visual storytelling started doing brands advertisements for pocket money.
Creativo.
Hospitality
FATTORIA CIGLIANO
DI SOPRA
Re-Branding Strategy Creative concept / Graphic Design
The existing logo is refined but lacks warmth and emotional resonance. Two new logo concepts were proposed: a modern Timeless Estate and a hand-drawn Crafted Heritage. Label designs include Contemporary Heritage for younger/global appeal and Tradition in Line for classic, premium positioning.
ASSOCIAZIONE
SAN CASCIANO CLASSICO
Re-Branding StrategyUI/CX & Graphics Design
The Re-branding for ASCC, uniting heritage with modern storytelling. Its goals are to strengthen identity, boost visibility, & enrich both member & visitor experiences.
Seres
Speak easy bar
Creative Strategy CX & Service Design
One space with two worlds a serene café by day and a secret speakeasy by night. While the morning invites digital nomads & creator to gather over artisanal brews, the night reveals an exclusive, hidden bar accessible only to those who know where to look.
The Present
A full-time freelance Creative Strategist, exploring the intersection of the hospitality industry and technology, tailoring efficient solutions for bringing together a frictionless back-of-house (BOH) solutions.
September 2022 - 2024
Pine Labs
Creative Strategist | Lead - Product Marketing
Learning
Unlearning
Relearning
Rewiring, there was no period in this, and there never will be
August 2020 - 2022
October Adverts
Creative Designer & Client Relationship Manager
2024-Present
Master’s in Brand Design for Hospitality
IED Istituto Europeo di Design, Florence & Barcelona
2020-2021
PGDM in Advertising and Public Relations
Kerala Media Academy,
Cochin
2017-2020
Bachelor of Applied Science in Hospitality and Hotel Administration
IHMCT, Trivandrum
(under the Ministry of Tourism, Govt. of India)
Two roads diverged in a wood, and I took the one less traveled by and
made the difference
Gouthamslal.work@gmail.com
Hospitality
Lifestyle
Visually Story Telling
The website code might be broken I’m debugging, Its is just me in a toxic relationship with my code sometimes it loves me, sometimes it ghosts me.